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Overview Commercial website for a UK provider of AR and VR services with multiple offices throughout the country, as well as high quality services and cutting-edge technology to be displayed on the site.
Development
Digal strategy
UI/UX
VR Motion
London, United KingdomFull Case Study
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Challenge
Develop a website that can well convey the brand’s service philosophy to a young audience to attract new audiences and match the quality of the brand’s services provided
Solution
After conducting research into the brand’s target audience, we came to the understanding that most of them are young people aged 16 to 30, mostly men. This gave us the concept that first of all the product and its interface should be focused.
Using our pre-developed branding and its proprietary elements, we developed a unique interface style that ideally suited the target audience as well as the functionality of the website based on the digital strategy we developed
Homepage
For the Homepage, we conducted research to determine the most necessary sections that need to be placed so that users get access to the information and functionality they most need first. Clean and elegant business design in a digital style allowed us to emphasize the quality of the brand’s services as well as the use of modern rands for a young male audience.
Gift Vouchers A very important section of the website for the brand is the gift certificates page, as this is a popular service from the company. A clean interface that displays all the necessary information without unnecessary details can help a brand increase sales of gift certificates.
Service page
The service page itself is the most important page in the entire website. Our research into the AR and VR service industry gave us an understanding of what information is most important for customers, after which we implemented it on the website with a full description of the service itself, a promotional video, a set of specialized VR Gear that the player receives before the start of the session, as well as a list of the most popular games that serves as a good attraction element.
Checkout A simple and convenient purchase process with a perfectly adapted mobile version allows users to conveniently buy a ticket in just a few clicks without unnecessary additional process steps, all actions take place on one page, this speeds up the purchase process.
Events
VR Motion always holds a large number of competitions and events, which helps to gather a new audience of users and always remain in the news, so we have proposed implementing a full section with a list of current events and the ability to book visits to events through the website.
Conversion
The main goal of website development was to increase the sales of brand services and increase recognition in the market, so we followed the digital business style of the AR/VR industry and tried to develop a website that was not loaded with visual content for fast website operation, as well as good indexing in search engine systems and optimized for future advertising companies.
AR/VR Industry The AR/VR and gaming industry is growing rapidly due to the rapid development of IT technologies, and digital products in this industry are extremely important to be relevant and modern to emphasize their relevance and professionalism.
Digital products for AR/VR Industrie
Effective approaches to developing digital products for the AR/VR industry, taking into account the rapidly developing technology market and the industry itself as a whole
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Driving Results
Driving Results
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Check out the incredible full case study on Behance
Check out the incredible full case study on Behance
Our cases on the site contain only basic information about working on products, so you can get acquainted in more detail with our approaches and their implementation in full cases on Behance.
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