The

Worldwide

famous music label

Let’s talk

Overview test Upperground website for the electronic music label created by the world famous DJ duo Artbat, the website was created to get acquainted with the work of the artists of the label, and also has the ability to listen and download their latest releases.

Corporate Website

Development

Digal strategy

UI/UX

Upperground Lable

Ukraine

Website in live

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Challenge

Develop a functional website for a music label with the ability to listen, download, and also release functionality for quick communication with the label team and the opportunity to familiarize yourself with the history of the creation of the label.

Solution

Taking into account all the client’s requirements, we developed a digital strategy and website structure together with a wireframe, which allowed us to move on to developing the design part, starting with the MOBILE FIRS approach, after which the finished layouts were handed over to the developers for coding. During the coding process, we used the latest approaches both in animations and the server part for effective and fast operation of the website using React JS, JueJS, NodeJS, etc.

Mobile First We develop almost all websites with a mobile approach, as now according to statistics, 80% of users use mobile devices to view websites

Releases

Releases are the most important section of the website, therefore all functionality should be as convenient, simple and understandable for the user as possible, especially the downloading and listening functionality

Events Automatic generation of the nearest events with brief information and posters allows users to easily select the nearest event and buy a ticket for it

Approach In developing the site, we used the most effective approaches and marketing strategies for the target audience of the product and, based on this data, developed individual functionality and design

1 - 4

Experience

We have a lot of experience working in the music industry and with artists, so we know all the effective approaches for implementing any functionality, increasing the user audience, listening and purchasing releases

Website in live

Driving Results

Total plays and listening on music platforms Spotify, Apple Music, Soundcloud, wiht new website.

+1M

Website visits per month

200k

Subscriptions to artist pages and playlists on music platforms

+500k

Increase in organic traffic on the site

70%

— Awards received

Awwwards

CSS Design Awards

Orpetron

Behance

Check out the incredible full case study on Behance

Our cases on the site contain only basic information about working on products, so you can get acquainted in more detail with our approaches and their implementation in full cases on Behance.