Light

My Fire Records

Label

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Overview Website as the main tool for promoting the work of label and label artists. A new approach to increasing the efficiency of promotion in the music industry.

Development

Digal strategy

UI/UX

Light My Fire Records

Berlin, Germany

Website in live

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Challenge

To develop not just a website for a label, but an effective tool for promoting the work of the label and artists with the ability to download and purchase content, booking artists and much more.

Solution

The main task of the label is to promote artists and their work, so we focused on this as our main task. Our individual approach to using built-in APIs (music platform players) helped us solve this problem.

Using the API, we made it possible to listen, buy, and subscribe to the pages of Spotify, Apple Music, Soundcloud and other services directly on the website page, which will help grow the audience of the artist and label, as well as increase organic tariffs both on the site and on music platforms.

Releases This is the most important section for the label in which we used an individual approach with the placement of the API music services Spotify, Apple Music, Soundcloud and the default player, which allows us to increase sales, downloading and listening to releases not only on the website but also on music platforms, which is very important for artists and label.

Homepage

After conducting research that helped us identify the most important sections of the website, we developed a home page where we placed all these sections with a short summary and the ability to go to individual pages for detailed information. This approach allows you to keep the user focused on the information he needs and does not make the page very long for scrolling and loss of user attention.

Artist & Booking A full and detailed form of artist booking is implemented immediately on the artist’s page to increase conversion and reduce additional transitions to sections, which made it possible to achieve a greater number of requests for artist booking

Shop The label also sells its branded merch on external online stores (Amazon, Ebay, etc.) and since the label’s marketing strategy is aimed at promoting its online stores on these sites, on the label’s website we released only the store functionality and redirected the purchase itself to the main site (Amazon, Ebay etc.)

Contacts

The contact information page is implemented taking into account the priority of contact information, which allows you to focus first on important information and then on secondary information for the convenience of the user and quick access to the most necessary tools and contacts.

Mobile First

Global website usage analytics say that approximately 80% of all website traffic comes from mobile devices, so using a Mobile First approach is an ideal way to create a mobile-first website. A perfectly thought-out and developed mobile version of the website allowed us to increase and maintain organic traffic by more than 30%.

Promotional The main goal of labels is to promote artists and their creativity in the form of releases and performances, so the effective implementation of the functionality of these goals on the website is our primary task.

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Music industry visionaries

We have developed an individual and effective approach to the implementation of websites for artists, labels and the music industry as a whole, which allows the site to become an effective tool for selling releases, growing the audience of fans, the number of listens, downloads and subscriptions to the accounts of artists and labels on the music platforms Spotify, Apple Music, Soundcloud, Youtube Music, etc. We also gave an example of the effectiveness of this approach in a short reserach, so you can make sure this approach works

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Driving Results

New subscribers on Spotify, Apple Music and Soundcloud

500k

Recent releases listened

1M

Downloaded and purchased releases through the website

10k

— Awards received

Awwwards

Check out the incredible full case study on Behance

Our cases on the site contain only basic information about working on products, so you can get acquainted in more detail with our approaches and their implementation in full cases on Behance.