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Overview Canadian Business Management Platform for tree care industry, which bring teams, projects, sales and reports together.

Development

Digal strategy

UI/UX

Arbostar

Toronto, Canada

Full Case Study

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Challenge

Develop an effective website that can well convey to the target audience of users the functionality of the software for Arborists that the company sells. Our task was to convey new features of the product and talk about the company and also implement the ability to download a demo version for desktop and mobile devices

Solution

Having determined the main functionality of the product and unique features, we developed a digital strategy for implementing the functionality of the website and began creating wireframes. Based on the developed wireframes, we created an interface design and drew all the main functionality and individual features in the company’s design style in individual illustrations. 

The result of effective work was an increase in the number of downloads of demo versions of the software and an increase in the conversion of site traffic by more than 60%

Features The product page allows customers to familiarize themselves with the functionality of the software and also get quick access to download a demo version. Individually created interface elements clearly visualize the product and its features

Homepage

The home page is the first and most important page that a customer visits, so we implemented it as efficiently and informatively as possible to display all the important functionality that ideally displays product information, functionality, individual features, the ability to download software and contact information.

More pages We pay great attention to detail, so we have developed all the interface details down to the smallest detail including technical windows, pop-ups, alerts, modal windows etc., and everything necessary to make the product look perfect

UI Style & Library

We developed an individual interface design style based on branding elements that we used to create the UI interface design, making it unique and working well in the arborist industry. We have also developed a large library of design styles and components collected into one design system for convenient work with the product in the future.

Approach When developing websites for arborists, it is very important to focus on individual services or company functionality, since the competition for such software and services in the United States and Canada is very strong, this approach will help you stand out among competitors in the market and increase the audience of your clients

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SaaS & Clouds Products

These type of digital products are designed mainly for long-term work with users, so the main approach to working with SaaS and Clouds products is primarily the user's needs, user experience, an easy and clear interface with a modern interface design which only complements the functionality so that users feel comfortable working in the product and want to use it.

Let’s talk about your product

Driving Results

Requests for access to the Demo version

+10k

Growth of subscriptions to PRO tariffs

48%

Increase in organic website traffic

50%

Positive comments about the new interface

+4k

— Awards received

Behance

Check out the incredible full case study on Behance

Our cases on the site contain only basic information about working on products, so you can get acquainted in more detail with our approaches and their implementation in full cases on Behance.